[PDF] Download Ñ Sweat Equity: Marathons, Yoga, and the Business of the Modern, Wealthy Body | by · JasonKelly


  • Title: Sweat Equity: Marathons, Yoga, and the Business of the Modern, Wealthy Body
  • Author: JasonKelly
  • ISBN: 9781118914601
  • Page: 233
  • Format: ebook

  • Go inside the trend that spawned a multi billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who s driving it, who s paying for it, and who s profiting Bloomberg s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the ceGo inside the trend that spawned a multi billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who s driving it, who s paying for it, and who s profiting Bloomberg s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people led by the most affluent are becoming increasingly obsessed with looking and feeling better Through in depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.In a modern world filled with anxiety, pressure, and competition, people are spending time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits Even as obesity rates hit an all time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them Through conversations with businesspeople, many driven by their own fitness obsessions, and first hand accounts of the sports themselves, Kelly delves into how the movement is taking shape Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business s target demographics Learn how distance running once a fringe hobby became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast growing companies sell to themThe opportunity to run, swim, and crawl in the mud is resonating with and of us, as sports once considered extreme become mainstream As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.
    JasonKelly
    There is than one author with this nameJason Kelly is a writer covering the global private equity industry forBloomberg News in New York and the author of The New Tycoons Inside theTrillion Dollar Private Equity Industry That Owns Everything He s a frequentcontributor to Bloomberg Television and Bloomberg Businessweek During histenure at Bloomberg, he s written about issues ranging from the aftermath ofHurricane Katrina to economic development during the war in Afghanistan Priorto joining Bloomberg in 2002, he was the editor in chief of digitalsouthmagazine, a publication focused on technology and finance in the Southeast andTexas He earned a bachelor s degree from Georgetown University.


    Commentaires:

    Liz Stiverson
    This read like a very long Bloomberg article, which I don't think makes for a good book experience. Also seemed structured to deliver a series of "Huh, that's interesting" moments rather than a cohesive picture of the inertia or implications around health and fitness in the economy.

    • [PDF] Download Ñ Sweat Equity: Marathons, Yoga, and the Business of the Modern, Wealthy Body | by · JasonKelly
      233 JasonKelly
    • thumbnail Title: [PDF] Download Ñ Sweat Equity: Marathons, Yoga, and the Business of the Modern, Wealthy Body | by · JasonKelly
      Posted by:JasonKelly
      Published :2019-06-10T04:50:32+00:00