[PDF] ✓ Free Read í Marketing 3.0: From Products to Customers to the Human Spirit : by Philip Kotler ✓


  • Title: Marketing 3.0: From Products to Customers to the Human Spirit
  • Author: Philip Kotler
  • ISBN: 9780470609798
  • Page: 443
  • Format: ebook

  • Understand the next level of marketing The new model for marketing Marketing 3.0 treats customers not as mere consumers but as the complex, multi dimensional human beings that they are Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world leading marketing guru PhiliUnderstand the next level of marketing The new model for marketing Marketing 3.0 treats customers not as mere consumers but as the complex, multi dimensional human beings that they are Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S C Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
    Philip Kotler
    Professor Kotler s book, Marketing Management, is the world s most widely used graduate level textbook in marketing His other textbooks include Principles of Marketing and management An Introduction and they are also widely used around the world.Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations He is the father of Marketing Management.


    Commentaires:

    Eustacia Tan
    After reading fiction for so long, I (strangely) craved some non-fiction to read. I guess it's all those rom-com novels finally affecting my brain. But no matter, my friend's dad (books now gravitate towards me ^^) lent me this really interesting book: marketing 3.0Marketing 3.0 is divided into three simple parts - trends, strategy and application. The essence of marketing 3.0 is that now, customer's are involved and they want more - like environmental considerations. So, the marketer must learn [...]

    Pradit Pinyopasakul
    In contrast to capitalism, I do support the concept of this book, that the new era is value driven. The business in this era should be good corporate citizenship or "Social Business Enterprise (SBE)". Consumers become Prosumers and play important role in Collaborative Marketing. The authors believe that people will support business with true Corporate Social Responsibility, and that finally the profits will follow. This can stem from Core Values of the organization that are shared among all stak [...]

    Viktor Zakharchenko
    Я вот думал, что являюсь исключением, не способным понять мудреца Котлера. Ан нет, более опытные в маркетинге коллеги тоже отметили - старик витает в облаках и стараеся всеми силами сохранить статус гуру-провидца. Не осилил больше 50 страниц

    Butch
    Some good concepts but mostly environmental propaganda.

    Cescuschrist
    Слишком много написано про The Body Shop - и при этом одного и того же.Много введено понятий, которые размазываются по книге определениями, общими фразами, совершенно не показательными иллюстрациями.Но есть пара интересных примеров про разные компании и их современный подход к [...]

    Joana Botelho
    Philip Kotler na obra Marketing 3.0 demonstra que, muitas vezes, a política da sustentabilidade é vista apenas como mera estratégia de comunicação de relações públicas ou marketing. Já alguns accionistas, consideram da sua responsabilidade devolver à sociedade parte do que a sua empresa está a beneficiar mas muito raramente conseguem perceber que a sustentabilidade é uma oportunidade para gerar lucro, melhorar a reputação e obter diferenciação.Leia tudo em: blogbuythebook.wordpre [...]

    Jeffrey Williams
    Philip Kotler has a storied career as a marketing instructor having written several key textbooks in the past. Unfortunately, compared to his other writings, this one is a disappointment. There isn't much new to Marketing 3.0 except for adding consumer voices through social media to the mix. While he tries to make it sound like it is fresh, there isn't much to differentiate it with what he calls Marketing 1.0 and Marketing 2.0. It's just a different way of retelling the same thing.

    Ahmet Dayanıklı
    Marketing 3.0 is a great book for who wants to understand the evolution of marketing discipline. However, this book was published nearly in the beginning of the digital marketing era and in order to see the big picture advised to read Marketing 4.0 too.Basically, the author divides marketing into 3 sections.Marketing 1.0 (1950-1960) had the industrial revolution in the core and marketing was mostly about product development. The goal of the marketing was "standardize&scale". This period name [...]

    Marcin Giżycki
    Warto sobie uświadomić ten przekaz

    Denny
    the concept is really good. marketing have so many choice and the best choice is honesty

    Robert
    Dunia marketing memasuki era baru. Marketing 1.0 adalah tentang produk sebagai raja. Di era ini semua produsen berlomba-lomba menciptakan produk yang lebih berkualitas, lebih cepat, lebih tahan lama, lebih murah, dan sebagainya. Marketing 1.0 adalah tentang menciptakan jebakan tikus yang lebih baik. Berikutnya, marketing memasuki era baru. Marketing 2.0 adalah tentang konsumen sebagai raja. Di masa ini, pelayanan kepada konsumen lebih ditekankan. Kepuasan dan kesetiaan konsumen adalah titik kulm [...]

    E
    Marketing with social purpose This book may revitalize tired marketing aficionados who are weary of the same old approaches. They will welcome the authors’ contention that their field is entering a new, transformational phase. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan explain the tremendous commercial and social potential of “Marketing 3.0,” their name for a tactic that emphasizes reaching consumers by pursuing values that matter to them, like sustainability, public service and p [...]

    Ginan Aulia Rahman
    "Kapitalis sekarang itu humanis." Orang-orang kiri dan sosialis pasti langsung gatel telinganya mendengar ini. Pasar bebas gak jahat kok. Setiap pengusaha akan sekuat tenaga mempersembahkan daya dan upayanya untuk memuaskan konsumen, memberikan pelayanan luarbiasa baik dengan tawaran barang yang berkualitas. Serius! pasar bebas tidak jahat. kapitalisme tidak segitunya. Justru dengan ini peradaban berkembang dan kreatifitas tumbuh subur.HeheheKalau baca buku model seperti ini kita dibuat buta aka [...]

    Shawn Buckle
    Marketing 3.0 is about a transition from 1.0 - product marketing - to 2.0 - information technology/knowledge-based economy - to a holistic approach, which includes the customer as a human. Now don't let that steer you away from the book - Kotler makes his case without a granola-bar and pair of Birkenstocks.His main argument is that along with traditional aspects like price and quality, a consumer's purchase decision now encompasses the idea that business must contribute to society. He uses case [...]

    Agus Jakarta
    An interesting book that tell about how a company can become a human centric company by implementing the Marketing 3.0 concept.Company needs to pay attention to three building blocks of Marketing 3.0 which are Collaborative Marketing, Cultural Marketing, and Spiritual Marketing.In the future, marketing practical will also based on three new base such as Co-creation, Communitization, and Character building.In the end, this book give us 10 Marketing Credo that we can follow in order to implement t [...]

    Vicky
    Average-ly O.K. Kotler memang Bapak-nya Marketing, wajar kalau semua bukunya menarik untuk dibaca. Meski gayanya sangat lekat dengan gaya menulis text book pengantar kuliah, Kotler selalu meraciknya dengan contoh-contoh terbaru dari praktik marketing beberapa perusahaan besar. Secara keseluruhan, buku kecil dan simpel ini menggambarkan ciri inti marketing termodern kala ini; Marketing 3.0. Kotler membahasnya lengkap mulai dari interaksi konsumen-konsumen, konsumen-perusahaan, perusahaan-distribu [...]

    Asher Wen
    Kotler, Kartajaya and Setiawan outline a new and bold vision of marketing to the human spirit - appealing to the increasing emphasis on values and actualization rather than simple transactions and functional benefits. They proceed to argue that marketing that is focused on values actually bring more profitability and equity to companies than traditional marketing that is focused on products or customers. As a young marketeer, this book makes me believe that businesses indeed has the ability to t [...]

    Cristiane Zaninelli
    Marketing is in constant development, like human being and life. In this book, Kotler shows us that we cannot use old concepts to deal with new consumers. People want to be respected in their entirety - mind, soul and heart. They want to do business with companies worried about to make the world better. They are looking for jobs that provide sense of making difference. Marketing 3.0 highlights the importance of comprehend people values, and try to insert them in the business environment.

    Hjalti Rognvaldsson
    Marketing 3.0 by Phillip Kotler is kind of boring. It's definitely an attempt to tap into the movement towards sustainability. If anyone should read it it's managers in big corporations who are trying to put together a CSR strategy for their brand.I wrote a review of this book on my blog - Coffee & Reviews. Click the link to read the full review: coffeeandreviews/revie

    Balachandar Kaliappan
    Marketing 3.0 by Philip Kotler, Hermanwan Kartajaya and Iwan Setiawan throws lights on how companies should move in the current scenario. The core concept Marketing 3.0 is about values based marketing and those values are nowadays embodied in "Sustainable development". This book tells us step by step procedures to inculcate the values into the organization. It starts from the customers, employees, stakeholders, and channel partners.

    Roberta Bellitto
    Sinceramente molto al di sotto delle aspettative: poche e poco interessanti case history, osservazioni e critiche sullo stato del marketing non del tutto originali.Probabilmente sono colpevole io di averlo letto in ritardo, ma in generale una delusione.Salvo però l'ultimo capitolo (i 10 comandamenti) e la tabella 3.1 con i leader più visionari della storia. Basterebbe leggere solo quelli di tutto il libro per ispirarsi un po'.

    Path Kittinat
    ทำดีเข้าไว้ รักทุกคน(ลูกค้า ซัพพลายเออร์ ผู้ถือหุ้น) รักธรรมชาติ รักโลก สร้างแผนธุรกิจให้ไปแนวนี้ คือ Marketing 3.0 ครึ่งแรกออกแนวธุรกิจ ครึ่งหลักออกแนวหนังสือรักธรรมชาติ แต่ไม่ค่อยแปล [...]

    Malka Irina
    Un buen libro, creo que lo leí un poco tarde, digamos que la responsabilidad social es un tema muy importante pero ya poco innovador, imagino que hace seis años fue el boom, eso pasa por olvidar que el marketing se reinventa todos los días y siempre hay algo nuevo que contar sobre él Buen libro, pero hay cosas más recientes que leer Como siempre gracias Kotler

    Alfonso De
    Kotler llama el Marketing 3.0 o la era del manejo de la mercadotecnia a través de los valores. Se está dejando de ver a la gente de un simple consumidor a un ser humano con inteligencia, corazón y espíritu. y aqui te indica como es el proceso en el cual debes de trabajar el marketing en la actualidad.

    Shorel Kleinert
    "Cause marketing". Corporate social responsibility. Social value-add. People aren't hustling buying a product. They are investing in change agents. Biggest takeaway: supplying meaning is the future value proposition in marketing. How does my product transform lives and how do I tell that story? Because that is what people are buying once they reach middle class.

    Romano Cappellari
    Un'aggiornamento della tradizionale impostazione kotleriana verso un marketing più etico e responsabile o, per dirla con Fabris, verso il societing. L'impostazione presentata in questo volume è stata poi per molti versi inglobata nelle successive edizioni dei manuali di marketing management dello stesso autore

    Felicitas Träumer
    I'm utterly disappointed by this one. If you are a thinking marketing professional who has not lived on another planet for the last couple of years, this book brings no additional value to you since there is nothing new in it. However, if you are not into marketing AT ALL, this is a nice read that tells you about marketing's history and how it should work nowadays.

    Epoy ariza
    this is not just a book but a razor to slice and open your mind about how to survive in marketingselling is not only about your product but how you will understand your consumer's dream and wish.avo!!

    Samantha Brown
    Definitely some good nuggets, but not as ground-breaking as I had expected. Overall, the majority of the credos need to brought to life at the corporate level. So hard to apply to my day-to-day, working on a (respectively) smaller brand.

    Nisal Lakmal
    One of the greatest book of Kotler, His prediction capability on marketing filed in amazing, Also anyone who reading this should give more attention to Green marketing model. Quite good examples and explanations regarding Green marketing!

    • [PDF] ✓ Free Read í Marketing 3.0: From Products to Customers to the Human Spirit : by Philip Kotler ✓
      443 Philip Kotler
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      Posted by:Philip Kotler
      Published :2019-01-04T05:45:14+00:00